Product Strategy & Planning
Build the strategy before you build the product
Great apparel starts wth more than a good idea.
3Crowns Strategy & Planning Services help emerging and growing brands make informed decisions about what to develop, how products should work together, and what needs to happen before investing in development & production.
Whether you’re launching your first capsule, refining existing products, or preparing to scale, we’ll help you establish a clear path forward.
Not sure where to start? Book a free 30-minute consultation.
Choose the level of support you need
Strategy Session
Focused guidance for a specific product, collection, or development challenge.
$395
Best for founders who need expert direction around an immediate decision without requiring a comprehensive brand and product assessment.
Includes
Pre-session questionnaire
Review of your current brand and product information
60-minute strategy session
Guidance around product direction and development priorities
Sourcing vs. custom-development considerations, where applicable
Product and development sequencing recommendations
1-2 Page Strategy Recap with recommended actions and next steps
You Leave With
Clear direction on the decisions that matter most right now.
Product Strategy & Readiness Assessment
Build a clear product strategy before making larger development and production investments.
$1495
Recommended for New and Emerging Brands.
This comprehensive engagement looks beyond an individual garment to understand to the brand, customer, collection, business considerations, and development path as a whole. Please be advised: Clients who complete the Product Strategy & Readiness assessment and continue into product development with 3Crowns may receive development credit based on the scope of their development project.
Includes
Comprehensive brand and product intake
Review your capsule and supporting materials
90-minute Discovery Working Session
Capsule and product-strategy evaluation
Customer market alignment
Product-development recommendations
Sourcing vs. proprietary development recommendations
Pricing, launch, manufacturing, and scaling considerations where relevant
Product Maturity Profile
Comprehensive written assessment and strategic recommendations
Customized Product Development Roadmap
60-minute Findings work session
What you’ll leave with
A clear understanding of what is ready to move forward, what requires further development, and where to invest resources before manufacturing or expansion.
Product Development & Growth Strategy
Strategic product review for brands preparing to manufacture, expand or scale
Starting at $2,495
Best for brands with existing samples, developed products, previous production experience, or significant expansion plans.
Includes
Comprehensive intake and documentation review
Product and sample review
90-minute Discovery Working session
Product Strategy & Readiness assessment
Product Maturity Profile
Development Gap Analysis
Production Readiness Review
Product and collection prioritization
Development and scaling strategy
Customized Development and Scaling Roadmap
Comprehensive written assessment
90-minute Findings & Planning Session
You Leave With
A clear understanding of what is ready to mover forward, what requires further development, and where to invest resources before manufacturing or expansions.
Not sure which services you need?
You don’t need to know exactly where you are in the apparel-development process before contacting us.
We’ll help you determine the level of support appropriate four current stage, goals, and products.
Prefer Hourly Guidance?
Advisory Services -
$125/hour
For founders and brands who need guidance around individual questions, decisions, or ongoing apparel-industry challenges.
One-hour minimum.
Hourly advisory does not include pre-session analysis, written assessment, reports, or development roadmaps unless separately quoted.